With the increasingly fierce competition in today's market, the requirements for product packaging design are also becoming higher. When designing gift packaging boxes, it is necessary to combine their own products for a reasonable positioning. Below, the customized packaging box manufacturer will introduce the three major positioning of packaging box design.
Product feature positioning
Product features are the creation of a unique selling reason based on consumer demand. It takes the differences between similar products as the design breakthrough point, and the differences between these products are the characteristics of the product. Applicable to the product.
The uniqueness of the product itself, which is used for the characteristics of similar products, is mainly determined by the product's functionality, features, usage, and grade as the way of design positioning.
Products are both practical and in line with the trend of the times, catering to consumer groups with product features can make products more humane and perfect, and meet the consumption needs of different consumer groups.
Origin positioning
Different regions and ethnic groups have cultural and lifestyle differences, and regional culture is an important element in packaging design. There are also certain differences in regions and raw materials, as seen in the case of customized gift packaging boxes.
brand positioning
The design expression strategy centered on the brand is generally achieved through the brand culture and visual image as the main expression strategy. It mainly expresses who the product producer is, and applies the brand logo, brand name, brand symbolic graphics, brand symbolic colors, etc. to the packaging on the main screen. Through consumer recognition and trust in the brand, it is a strategy to encourage consumers to purchase branded products.