Consumers think about whether the goods in the jewelry box are as exquisite and exquisite as the jewelry box through the exquisiteness of the jewelry box. For example, suppose that if the product is very perfect and cost-effective, but it is packed in a slightly cheap and poor texture. In the jewelry box, when you don't open the box to see what the product looks like, many people will think that the product is as cheap as the box, and at the same time, they will have a sense of distrust of the brand, and they will not be interested in continuing to understand the product. Losing customers, the effect of high-end and exquisite packaging is equivalent to the high-end and exquisiteness of goods. Good packaging protects the product, and beautiful packaging protects the brand.