In our country, many gift box packaging and printing enterprises are still some distance away from the word "beautiful". When going to the food store shopping, the Japanese and Korean gift box production process is much better than the similar products in China, and the texture is also very different after touching. Some export food, export cosmetics once in the domestic unsalable, whether it is taken how poor processing wrist, or how many high-quality raw materials. Only from the appearance and texture of the gift box printing production compared with domestic food, the domestic gift box printing production lacks its own characteristics from design to process. As a big exporter of goods, China has always taken the old road of high quality and low price, which is also inextricably related to product gift box printing. Walk into a complete kind of supermarket, full of goods made in China, at a glance, feel that the gift box packaging and printing are much the same, all kinds of gift box printing production process is also close to the same. The first attraction of a product is its gift box packaging and printing. Especially in the current stage of social development, it is no longer a period of insufficient food and clothing. What consumers seek is the virtue and beauty of goods.
When designing gift boxes, we should understand the relevant information as much as possible, compare and choose, and then determine the focus of performance. Therefore, designers are required to have a wealth of knowledge about commodities, markets and living, cultural knowledge accumulation. The more accumulated, the wider the world of ideas, the more ways, and the more basic the choice of priorities. The choice of focus mainly includes three aspects: brand name, product itself and consumption object. Some products with trademarks or brands can be used as the focus of performance: some products with a more prominent feature or the gift box packaging of new products can be used as the focus of the product itself; Some of the product gift box packaging for users can be focused on consumers. Among them, the commodity-focused performance has the greatest performance, which will be discussed later. In short, no matter how you perform, you should focus on conveying a clear content and message.